Alter Ego Italy Urban Proof Shampoo 8.45 Oz Joico For more toned end result

For more toned end result mix the Highlift Series with Cream Developer only (1:1 ratio)

Indulge for 5 minutes

Blow Dry Hydro Gel is a medium hold pre-style gel that gives the hair suppleness

Color Lover is a highly protective line of shampoos and conditioners

Perfect hair Day (PhD) 5-in-1 Styling Treatment is ideal for all hair types

Alter Ego Italy Urban Proof Shampoo 8.45 Oz Joico For more toned end resultThe Alter Ego Urban Proof Charcoal Shampoo is an everyday ritual shampoo for detoxifying hair and removing harmful pollution. Smog, fine particulates, heavy metals, and more are all a part of the urban lifestyle. These air pollutants can cause your hair to prematurely age, become dehydrated, and promote dullness. Combat the urban environment with Alter Ego Urban Proof Shampoo. The Urban Shield Technology in this shampoo is rich in active ingredients