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After consulting outside specialists, including research experts Elmo Roper and Louis Cheskin of the Color Research Institute, the company arrived at a conclusion Marlboro's own history had already demonstrated: the emotional response triggered by a package transfers directly to the product inside

Metabolism is the energy that's needed for our body to function from breathing, to running, to exercise, everything, says Marcio Griebeler, MD, an endocrinologist and obesity specialist with the Cleveland Clinic's endocrinology and metabolism institute in Avon, Ohio

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Phil Gardiner, Founding Member and Co-Chair of the African American Tobacco Leadership Council, refers to as the tobacco industrys African Americanization of Menthol. In 1953, only 5 percent of African American smokers used menthol