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his sister Linda
Squirrel isn’t sure what The Really Beautiful Thing is – or even what it does – all he knows is that he wants it
He talks about how connecting with our incredible living folklore helped him recover from depression
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Kavi's people were once warriors who acted as the vanguard to an imperial invasion
The Growth Dilemma OG25 his sister LindaPorsches for soccer moms? Patagonia vests for finance bros? Crocs for trendsetters? Weight Watchers for wellness? What happens when growing your brand requires serving new customers with different wants and needs than your current customers? You always want to grow your brand, but there's a dilemma: The more customer segments you target and serve, the harder it becomes to manage their diverse preferences and behaviors. Sometimes, you do such a good