Altria Group (October 2023): Announced USD 2.75 Billion write-down on its JUUL investment, pivoting instead toward NJOY as its primary cigarette alternative vaping trend vehicle in the US market [19]
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It was the first major US cigarette company to focus on value-priced products, targeting a segment of the market that differed from the premium focus of larger competitors
Deloitte consulted with retail operators, and predicted that plain packaging would increase each transaction time for purchasing cigarettes by between 15 and 45 seconds, because of the similarity of packets
Report Scope and Analytical Framing Concise View of Market Direction Market Size, Growth and Scenario Framing Commercial and Technical Scope How the Market Splits Into Decision-Relevant Buckets Where Demand Comes From and How It Behaves Supply Footprint and Value Capture Trade Flows and External Dependence Price Formation and Revenue Logic Who Wins and Why How the Domestic Market Works Commercial Entry and Scaling Priorities Where the Best Expansion Logic Sits Leading Players and Strategic Archetypes How the Report Was Built Leading market share in Australia Key player, significant IQOS focus Owns brands like Peter Stuyvesant, JPS Major independent tobacco retail chain Premium cigar importer and retailer Large specialty tobacco retail network Produces additive-free RYO tobacco Independent tobacco retail group Leading premium cigar specialist Independent retail tobacconist group Online and retail cigar merchant High-end cigar retailer and lounge Hand-rolled cigars and accessories Wholesale tobacco distribution Independent tobacconist retailer Instant access
