Positioning: The Battle for Your Mind Haus Publishing AND THE THIRD

AND THE THIRD

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and Warsan Shire

This second edition captures the new challenges for regional marketers and proposes fresh ways of thinking about them

With an introduction by A

Positioning: The Battle for Your Mind Haus Publishing AND THE THIRDThe first book to deal with the problems of communicating to a skeptical, media blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast paced style, advertising gurus Ries and Trout explain how to: