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Looking back on your younger years can be a pleasant way to spend time, but if you look closely, you'll find a lot of the things that you considered normal are things that just wouldn't fly now

In addition to targeted marketing, flavors are a key driver of youth e-cigarette use

Similarly, Philip Morris International has introduced a bespoke sustainability index, demonstrating a commitment to measuring its ESG performance. Stefanie Rossel is Tobacco Reporters editorial contributor

A lighter smoker may look to use one of our lower strengths while a heavier smoker will want to choose a higher nicotine strength

Perhaps more importantly, this water vapor carries more heat than the smoke particles themselves