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The Alter Ego Italy Cure Ego Hydraday Liquid Conditioner is a lightweight liquid moisturizing treatment that provides hair with extreme shine and softness
Refreshingly energetic scent with bright notes of orange
Our best-selling shampoo
protecting the cosmetic colour against fading
HOW TO USE:Cleanse with Forever Blonde Shampoo
Hot Like Me De-Frizz Smoothing Serum 2oz Toning Spray The Alter Ego Italy CureTame frizz and flyaways with Hot Like Me De Frizz Smoothing Serum. This lightweight, concentrated formula smooths the hair cuticle, eliminates frizz, and delivers a sleek, polished finish with brilliant shine. Powered by AI enhanced botanical extracts, it provides long lasting humidity protection without weighing hair down. Apply to damp or dry hair for instant smoothness and all day frizz control. Sulfate free, paraben free, cruelty free, and safe