The funny thing is, about the whole alcoholism thing: It wasnt really the partying
Les rglements en matire de vente au dtail de tabac incluent des exigences en matire dtiquetage, de publicit et de sant
ESPRITU SANTO - NEW NEBRIDES, WELLINGTON - NEW ZEALAND
-Background colors are customizable
Lawrence believed, she told me when the campaign was under way, was that in the new longer cigarette we had an elegant, classy product, tied in with affluence, appealing to mass buyers between twenty and forty who are slightly higher in education than most, and more sophisticatedpeople whove seen their supermarkets turn in to the Folies-Bergres, people who are used to being entertained, people who are winner-oriented. One of the things that lay behind the Wells, Rich, Greene campaign was an approach in which the advertiser attempted to come to a kind of implicit understanding with the viewer that most advertising was, yes, rather a nuisance, and that in return for deciding to buy Benson & Hedges 100s the viewer would be spared a hard sell for the brand over the tube
