Managing Electronic Media New Public Management Movement Contributors include: Michael Apple

Contributors include: Michael Apple

Canada and New Zealand

Coverage of topics advances logically and smoothly

the categories of phonetics supplied offer both the

of genetic choices

Managing Electronic Media New Public Management Movement Contributors include: Michael AppleManaging Electronic Media recognizes the changes in technology in the global marketplace and the impact these innovations have on media organizations and their integral business practices. It goes beyond the typical media management book by covering media enterprises as large scale businesses that must operate in a converged environment, rather than in separate silos of activity. Managing Electronic Media lays the groundwork for understanding and