Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification Microelectronics bestselling author Sandy Botkin and

bestselling author Sandy Botkin and his son

These experts share ideas and tips about their own consulting experiences that relate to chapter material

Be thrilled with the tales of your favourite Marvel Super Hero

Author(s): Hayes

*Leverage your computer skills into powerful navigation tools

Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification Microelectronics bestselling author Sandy Botkin andAuthor(s): Paharia, Rajat The New York Times and Wall Street Journal bestseller! The new secret to driving LOYALTY THAT PAYS Once revolutionary, loyalty programs designed todifferentiate products quickly became commoditized. And yet, billions of dollars are still spent every year on programs that are doomed to fail. These programs, it turns out, don't inspire long term loyalty. Once a better deal comes along, customers will gladly defect. Can you