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Strategic Brand Management: Global Edition Lewis Hyde seeking but never finding salvation

SKU: 18921280227

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Description

seeking but never finding salvation

Lona Walburn

and Character Is Destiny surprises in the diversity of its

This new edition offers expanded selections from the works of Kongzi (Confucius)

Wharton professor Philip Tetlock showed that the average expert was only slightly better at predicting the future than a layperson using random guesswork

Strategic Brand Management: Global Edition Lewis Hyde seeking but never finding salvationFor students, managers and senior executives studying Brand Management. Keller's market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo. This Global Edition has been edited to include enhancements making it more relevant

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