This is the story of the 50-year-old Chinese grandfather known as "Uncle Chen", who finished 574th out of 1,500 runners in 3:28:45 (4:56/km pace) in the Xin'anjiang Marathon in Jiande, near Shanghai, on Sunday 6th November while smoking cigarettes
This reversed the practice of trying to make some brands nationally known and went back into the older practice of trying to keep regionally focused
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Photos of the actions of "Uncle Chen" went viral on the social media site Weibo attracting a mainly negative response on health and safety grounds, although some saw humour in the issue
You know you want to quit smoking, and its likely youve either tried to quit before or have thought about chucking your cigarettes in the trash for some time
