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The perspective allows for options beyond abstinence and should increase conversion toward reduced-risk products

The European nicotine-free herbal cigarettes market is characterized by a high level of regulatory oversight, consumer demand for organic and natural products, and a mature retail infrastructure

Beyond the menthol cigarette ban in full effect, the Coronavirus pandemic has had a huge impact on many fast-moving consumer good sales

The company has been careful with its public image in the UK, making clear in its advertisements that it is only intended for adult smokers trying to quit