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in the race to develop an acceptable, non-combustible device for nicotine delivery, Philip Morris was as worried about competition from the pharmaceutical industry as its rivals in the tobacco sector In May 1992, an internal Philip Morris document, Products of the Future, stated the reason for this experimentation, noting Premier probably changed the cigarette business forever.[22] It is interesting that in the race to develop an acceptable, non-combustible device for nicotine delivery, this document reveals Philip Morris was as worried about competition from the pharmaceutical industry as its rivals in the tobacco sector

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