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We commend the artist's family for their effort in keeping the legacy of Mang Cesar alive and for allowing it to grow and evolve with the times
red jeepney—the very first in his town
a lucky scavenger will find gold or a watch
Published in 1996 by University of the Philippines Press
this book is a tribute to ancestors who have passed on
How To Make A Benta- Anecdotes, Lectures & Articles from the Advertising Wars Fiction We commend the artist's familyHow to Make a Benta is partly an autobiography and a virtual history of Philippine advertising over the past half century. The author worked in broadcast production, copy, creative direction, account management, PR and general management before becoming president and CEO of Advertising & Marketing Associates, one of the leading agencies in the Philippines. He immigrated to the U. S. in the late 80s to set up his own agency, Minority Media Services,
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