However, if those buses go through white neighborhoods, you can't advertise Black-themed ads on the outside of the bus because you're trying to keep white menthol smokers who might be turned off by Black-themed ads
High rates of vaping are "especially concerning given the rate of youth and young adults using these products," she said in a university news release
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This visual identity has been reinforced through advertising, packaging design, and lifestyle marketing that emphasises elegance and modernity