8 Working Group on the Evaluation of Carcinogenic Risks to Humans, International Agency for Research on Cancer
Second, there is strong empirical evidence that these media campaigns can substantially contribute to a reduction in smoking rates.98 Media campaigns that are aggressive and directly confront the lies and deceptive practices of the tobacco industry are effective
Before it arrived, it cost too much to carry tobacco across the Eastern Continental Divide to the Atlantic ports
A large prospective study undertaken in the US found that in households where both parents had quit smoking, daily smoking among children was reduced by about 40%
And this force has become sufficient to help reverseagainst all the money and the machinery of mass persuasion and the commercial and political influence of a most formidable American industry, against the vast inertia of government, even against the habituation, reluctant or otherwise, of millions of regular smokersthe growth of a vast and, it once seemed, almost universally accepted and apparently ineradicable personal custom
