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"The administrations inaction is enabling the tobacco industry to continue aggressively marketing these products and attracting and addicting new users." The American Lung Associations President and CEO Harold Wimmer said the organization is "deeply dismayed" that the White House keeps delaying action

announced a bold proposal to dramatically reduce smoking rates by lowering nicotine in combustible cigarettes to minimally or non-addictive levels

however, studies conducted over the years have showed that vaping is actually a less effective nicotine delivery method than smoking

The company is already paying considerable attention to emerging new smoking product categories, too