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Online Marketing : A Customer-Led Approach Australian Independent Booksellers Indie Book Award for Book of the Year & Debut Fiction (2017) are all described with her

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David Franco

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Online Marketing : A Customer-Led Approach Australian Independent Booksellers Indie Book Award for Book of the Year & Debut Fiction (2017) are all described with her'Online Marketing' provides a balance between theory & practice by recognising the advantages & drawbacks of doing business online. Supported by contemporary mini cases, case studies & expert opinion from leading practitioners, this text the changing online environment, online planning and more.

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