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Brand Gap, The FD25 creating a world with magicTHE BRAND GAP is the first book to present a unified theory of brand building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a charismatic branda brand that customers feel is essential to their lives. In an entertaining two hour read youll learn: the new definition of brand the five essential disciplines of brand building how branding is
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