Packaging effects are so strong that research shows consumer perceptions of cigarettes are altered based on packaging, independent of the product the packaging contains 22
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The names -- "Poll Moll," "Cammels," and "Ghesterfield" -- and packaging candy companies wrapped around the treats mimicked real cigarettes, and the advertisements implored "young sports" to grab a carton that "look just like dad's." That led to a lawsuit in 1928, when the American Tobacco Company, the maker of Lucky Strike cigarettes, took issue with "Lucky Smokes," a candy look-alike
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Once users own an IQOS device, purchasing additional HeatSticks (which retail for $5.75/pack of 20) is relatively cheap and Altria is actively working to get some states to give HeatSticks a beneficial tax treatment to reduce the price of the product to make it more attractive