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When it returned in 10/1423
The Startup Way is an absolutely critical guide and toolkit
She arrives completely alone with nothing but a small suitcase containing a few clothes and a single book
Rigorously analytical and filled with exercises coded to indicate level of difficulty
Imai shows
Brand Stretch - Why 1 In 2 Extensions Fail, And How To Beat The Odds Crispin Rodrigues When it returned in 10/1423Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original brand itself. Examples of brand stretching include Dove soap, which has now been extended to the shampoo and deodorant markets. This book presents a single minded focus on brand stretching that covers topics not found anywhere else, such as how to launch brand extensions and support them.
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