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Magenta: Bold and eye-catching, perfect for those who like to make a statement

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Understanding the Ribbon Cut Ribbon cut tobacco consists of thin, elongated strands that allow oxygen to move uniformly through the packed bowl or rolled cigarette

More on our progress PMI announces ambition to become a more than two-thirds majority smoke-free company by 2030 4 min read At our 2023 Investor Day, PMIs leaders outlined the companys forward-focused business strategies and ambitions, aimed at building on our smoke-free success to date and accelerating the end of cigarettes

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