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Leon McCarron
the Falklands War
this inspiring and informative volume illustrates the keys to turning everyday situations into vibrant visual moments to cherish forever
The experts have finally revealed their top tips to making millions of dollars in property investing
Tolstoy's timeless saga of love and betrayal is transported to an awesomer version of 19th-century Russia
Crossing the Chasm : Marketing and Selling Technology Products to Mainstream Customers Best Publication Design Leon McCarronAuthor Geoffrey Moore makes the case that high tech products require marketing strategies that differ from those in other industries. His chasm theory describes how high tech products initially sell well, mainly to a technically literate customer base, but then hit a lull as marketing professionals try to cross the chasm to mainstream buyers. This pattern, says Moore, is unique to the high tech industry. Moore suggests remedies for the problems that
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US$ 108.00