The lawsuit accuses Juul of directly promoting its products to high school age students, including an instance where a Juul representative falsely told high school freshmen that its products were safer than cigarettes. The suit also says that Juuls advertising campaign reached teenagers who subsequently told their friends about Juul in rapid numbers. [Related: Juul to pay states $435M and stop marketing e-cigarettes to kids .] Documents from the Massachusetts Attorney Generals office state that Juul reportedly bought advertising space for their products on media targeted to young audiencesincluding Nickelodeon, Nick Jr., Cartoon Network, and Seventeen

Day after day, week after week, and month after month, through the summer season of the circus they had fought and sparred, the lion snarling and roaring on his pedestal, his claw-fringed forefeet striking out in vicious circles as the whip of the trainer curled toward him, the lips drawn back from the ugly, yellow teeth, the evil eyes narrowed and squinted, his whole being one of fierce animosity toward this one hated personage, his trainer
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