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Impressive Device Adoption: JT confirmed that initial device sales for Ploom AURA are "far exceeding" previous modelsby approximately three times, according to their presentation

A 2026 study in Nicotine & Tobacco Research found that by June 2025, only 18.7% of smokers in Great Britain believed e-cigarettes were less harmful than cigarettes, while 31.3% believed they were more harmful and 37.5% believed they were equally harmful (Jackson et al., 2026)

"A One-Man Empire, From TV to Laundry"

This good news for chew users means that your air travel can include your preferred nicotine products and even electronic cigarettes, ensuring a more pleasant journey

Because nicotine pouches are so new, the amount of safety and efficacy evidence is still relatively small, Hrywna says