Rounding up the top 10 markets were Sweden (13%), Ireland (10%), Slovakia (9.3%), Japan (8.4%), and the UK (7.9%)
Those featuring the cowboy -- "an almost universal symbol of admired masculinity," as Leo Burnett wrote to Philip Morris's advertising director in a letter outlining the campaign -- drew the strongest response
By the way, the most famous freedom march of 1929, when several women of New York marched through the streets demonstratively smoking cigarettes, was actually orchestrated by American Tobacco
By phone from Aberdeen, where he is waiting to meet Thompson, Steadman dictates a note to be placed on the tray next to the drinks: Guns, whisky and the royals await in Scotland. He tells me to sign it Mr Skinner, an alias of one of Hunters dealers
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