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British American Tobacco spent 300,000 euros on the advertisement, which only lasted for two weeks

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If youre thinking seriously about quitting smoking, here are top tips on how you kick the habit for good: Make a plan to quit smoking According to Dr Sarah Jackson, a behavioural scientist at University College London (UCL), the reason people tend to struggle with New Years resolutions is because they try to overhaul their entire lifestyle

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That led to the rather fight than switch campaign, in which the makeup the models wore made it seem as if they were sporting black eyes, presumably earned in battles with smokers of other cigarettes