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8 Evidence-based smoking cessation pharmacotherapy and non- pharmacotherapy interventions are effective for people with MHCs

Here is an early ad for Kleenex and the pop-up box [source: Kimberly Clark]: Perhaps the greatest example of innovating packaging enhancing the image of a consumer good is the iconic flip-top, hard pack introduced by Philip Morris during the 1950s rebranding of Marlboro from a cigarette marketed largely to women to a more masculine, premium brand offering

the modern world knows we are all complicit

While the medical world was learning just how big a threat smoking posed for health, cigarette companies spent millions convincing Americans that smoking was fasionable, cool and manly

However, the irritant chemicals in tobacco products are the most likely cause of allergy-like symptoms among smokers and people exposed to secondhand smoke