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A survey of 15,000 people in four countries (pdf) found that after the UK ban, there was a brief dip in false beliefs, but by 2005 we bounced back to having the same false beliefs about "safer-looking" brands as the US
I went back to do a good story
What actually impacts buyers: Pack type (flip-top vs slide) Brand familiarity Perceived strength based on naming and colour In Canada: Plain packaging laws reduce branding impact But brand recognition still drives repeat purchases Regulations That Affect Pack Size In Canada and globally: Minimum pack sizes exist to discourage youth access Smaller packs (like 10s) are restricted in many regions Health warnings must cover large portions of packaging Key takeaway: Pack size is not just business-driven
Do the windows need to be up
In Short, a Broadleaf cigarette box would be the cornerstone of any collection
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