is tobacco a hard drug Why Nicotine Gateway Cigarette is a highly addictive

They have been doing what you said is there advantage (throwing free cash on these segments) but for one reason or another, they have not been able to create a cult brand for any of their FMCG products (except for Ashirvad maybe)

World Health Organization: 2015

Smokeless tobacco manufacturers have also increased the addictiveness of the product by changing free nicotine levels

A decline in smoking is not one of them

So, when it came time to work with Paul, it was like, I just thought it would be an easier path to get people to understand that this is a Strat-based body, more than, Hey, youre gonna love this new shape um, someday