No ash: Since IQOS does not burn tobacco, it also does not produce ash
Even a look at New York Times articles from the 1880s would have revealed telling inconsistencies and errors
According to the Tobacco Atlas , in 2010, Big Tobaccos (the five leading tobacco companies: Philip Morris International, British American Tobacco, Imperial Brands, Japan Tobacco International, and China Tobacco) combined profits were equal to that of Coca-Cola, McDonalds and Microsoft combined expressing the significance of a cigarette being similar to that of a food or technology companies
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Predictably, mainstream media coverage of the FDAs decision has underplayed this, featuring no quotes from leading tobacco harm reductionists