Branding Post-Communist Nations Computing Anyone working on human action

Anyone working on human action

In order that this important function of the

" screamed the New York Times in 1988)

the book explores the challenges of working within national systems

Stallabrass discusses the reinvention of artists as brands

Branding Post-Communist Nations Computing Anyone working on human actionNation branding a set of ideas rooted in Western marketing gained popularity in the post communist world by promising a quick fix for the identity malaise of "transitional" societies. Since 1989, almost every country in Central and Eastern Europe has engaged in nation branding initiatives of varying scope and sophistication. For the first time, this volume collects in one place studies that examine the practices and discourses of the nation branding