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"The thing that tobacco companies fear second after price increases is plain packaging because it takes away their last real avenue for branding their cigarettes," Moodie said

For many, its about comfort

A small sapphire or emerald cabochon often graces the thumbpiece on authentic cases

Vogue cigarettes are recognized for their elegant packaging and compact format, which many smokers find convenient for daily carrying and social use

A group of South Korean researchers at the Environmental Material & Process Lab at Seoul National University have found a way to transform cigarette butts from harmful waste to a boon for green energy initiatives