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In 2018, the organization highlighted Instagram photos of Kendall Jenner and Bella Hadid with cigarettes, noting that they "may help tobacco companies recruit more young smokers" by normalizing and even glamorizing the use of tobacco products

Pros Targets airborne smoke Fast-acting formula Compact size Great for occasional use Cons Strong initial scent Best For: Quick odor elimination after smoking

However, early studies point to: Lung injuries like EVALI (E-cigarette or Vaping Product Use-Associated Lung Injury) DNA damage and chronic inflammation in lung tissue Increased risk of nicotine addiction The Health Risks of Smoking Cigarette smoking is a major cause of preventable death around the world