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Shaers association and the Retailers Association of Massachusetts are neutral on the proposed legislation, saying a statewide mandate would at least bring uniformity and predictability to doing business in Massachusetts

Thomas Times-Journal fonds, C8 Sh2 B2 F5 22

doi:10.1016/0306-4530(89)90040-1

"They didn't say, 'How do we change marketing rules to give an advantage to low-risk products?' They didn't say, 'How do we change tax policy?'They didn't say, 'Let's run massive campaigns to inform people.' They just made one alternative available, and here we are seven years later." Japan's massive reduction in cigarette sales is less the result of intentional policy than it is a bottom-up response from tobacco consumers making their own decisions to try a safer alternative

It doesn't require inhaling smoke into the lungs, or exposing others to secondhand smoke