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Camel Turkish Royal Distinct Profile If the Fantasia appeal was about a more refined, aromatic tobacco experience, Camel Turkish Royal is the closest analog in the major-brand space a blend with real character and distinction

But it will not make smoking safe

Bland visuals would actually be misleading

Accurate Recall Among participants who received ads with disclaimers ( n = 565), type of claim affected recall of the claim (BF Claims = 607)

Its campaign also served as market research intelligence, with user comments from the Facebook and Instagram ads shedding light on why some smokers knowingly buy illegal cigarettes