A successful campaign playing on loyalty and identity was the "rather fight than switch" campaign, in which the makeup the models wore made it seem as if they had black eyes, by implication from a fight with smokers of other cigarettes (campaign by a subsidiary of American Tobacco Company, now owned by British American Tobacco)
You can hear more samples from the record on the Black Moth Super Rainbow Soundcloud page
They are free from harmful substances associated with tobacco products (arsenic, formaldehyde, and lead), which can cause cancer, heart disease, and respiratory illnesses
"Ric Flair, Hulk Hogan on your team
Killians Angels Share and Old Fashioned, and Guerlains Tobacco Honey and Spiritueuse Double Vanilla