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High Time for a Change Gawley, meanwhile, is adamant that the industry needs a little shake-up, as it has become too static and, well, CAT-centric

Pricing tactic # 1: Blunt the impact of price increases by spreading them out A 60 cent a package increase is much more noticeable to smokers than two 30 cent increases -- which is why the companies favour multiple small increases rather than a few large ones

For those avoiding nicotine addiction or wanting a cleaner experience, tobacco-free is the only way to go

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