tobacco plantations in colonial america Cultivating Tobacco, Jamestown, 1615 | Stock Image Tobacco Farming the Old Way

Overseas operations were the main driver, with price increases and higher sales volumes leading to triple growth in revenue, volume and profit for the fourth consecutive quarter

Cigarette smoking prevalence among college students may be as high as 25%

Yet Adjusted Profit from Operations (PFO) is expected to grow just 2% in 2025 and 4% in 2026 (excluding currency, expected to be a 3% headwind in 2025)

Adolescents protection motivation and smoking behaviour

The FDA issued a rule in 2020 that requires health warnings on cigarette packages and in advertisements, occupying the top 50% of the area on the front and back panels of packages and at least 20% of the area at the top of cigarette ads, according to the FDA