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Lunell E, Molander L, Ekberg K, Wahren J

The Tobacco Control Act had commanded the agency to develop graphics depicting the negative health consequences of smoking, but now the courts were saying the graphics couldnt be too provocative and couldnt evoke emotion. But how can accurate images of smokings harmscancer, lung disease, death not evoke emotion

All these things are signals of fashion, chic and luxury, which are triggers for younger women, says Quinlan, founder of Just Ask a Woman, a firm that advises companies on marketing

While this very premise is debatable, more troubling is that its proponents demonstrate a clear gender bias when justifying the need for such legislation

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