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The Forward

Never-ending influence Coco Chanel never made clothes for men, but she was greatly inspired by the ease of their dress and was always vocal in her admiration of the go-anywhere convivence of menswear, which no doubt partially inspired the idea behind the easy-to-dress-up-or-down little black dress

There the manufacturer could perhaps prove that those aspects do not serve a purpose within the terms of the utility patent. The Basic Trade Dress Question To answer the initial question, if the part of the patented invention is functional it cannot be protected under the Trademark Act

Avoid direct sunlight exposure to prevent color fading

Bonus, its functional too