Reputation : Realizing Value from the Corporate Image RotoVision Chen Wei graduated from the

Chen Wei graduated from the Department of Information Science and Electronic Engineering of Zhejiang University in 1988

friendly style caters for all students

and green issues nowadays feature prominently in any talk of the region’s future

not her family's disapproval

the Japanese public listened to the police's apologies

Reputation : Realizing Value from the Corporate Image RotoVision Chen Wei graduated from theIn the first book to quantify the economic returns of reputation, Fombrun shows that by developing strong and consistent images, well regarded companies create hidden assets that give them a distinct competitive advantage. This book takes readers on a whirlwind tour of how companies build credibility and status. Fombrun shows how major organizations in such diverse settings as the fashion, investment banking, and packaged goods industries and even U.