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Marketing Research : Approaches, Methods and Applications in Europe EDEC5009 In this up-to-date editionAuthor(s): Ray Kent Aimed at post introductory Marketing undergraduates and postgraduate students, Marketing Research is the first UK textbook to offer the advantages of presentation and format associated with a US textbook, yet still provide a comprehensive coverage of approaches, methods and applications of market research in a primarily European and international context. Unlike other textbooks which implicitly focus on client based research,
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