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EAN: 9781285358710
Oxxo-FEMSA
While Experiential Learning has been an influential methods in the education and development of managers and management students
The volume will have a wide appeal to anyone interested
In Satiric TV in the Americas
Marketing A Very Short Introduction Global Innovation Science Handbook EAN: 9781285358710Very Short Introductions: Brilliant, Sharp, Inspiring Marketing is pivotal in today's world. Used for determining and satisfying the needs of the customer, it stands at the interface between an organisation and its environment. Marketing provides customer and competitor information to the organisation, as well as creating awareness of the company's offering. As globalization creates increasing challenges to established marketing practices, marketing
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