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(*If increased neutralization & deeper
repair damaged areas
higher-volume developers enable lift needed for lightening or highlights
Because of Juvexin and conditioning waxes
Helps with colour retention
ASP - Vitaplex Shampoo Direct Dye (*If increased neutralization & deeperVitaplex Shampoo has been specially developed to enhance the effects of your Vitaplex service. Formulated with RAV19 and nourishing Shea Butter, Argan Oil and Panthenol, this gentle sulphate free, daily shampoo restores the hair, leaving it strong, supple and radiant. Colour Lock technology and UV filters help to extend colour life and protect against the environment. Shop ASP Hair Collection FAQ Section 1. What is ASP Vitaplex Shampoo and what does