Ldicke F, Picavet P, Baker G, Haziza C, Poux V, Lama N, Weitkunat R (2018) Effects of switching to the menthol tobacco heating system 2.2, smoking abstinence, or continued cigarette smoking on clinically relevant risk markers: a randomized, controlled, open-label, multicenter study in sequential confinement and ambulatory settings (Part 2)
The competition in question should be for the rapid migration of the consumer nicotine market from high-risk to low-risk nicotine products, driven by informed consumer agency
201(3): 207-214 [53] de Leon J and Diaz FJ
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