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Cutting the risk to the level of never-smokers was a much higher bar than comparison with current smokers, Ahmed added
GreenSmartLiving e-cigarette starter kits and e-cig refills contain nicotine
In fact, the amount of nicotine absorbed from smokeless tobacco can be 3 to 4 times the amount delivered by a cigarette
Consumers were already aware of the benefits of e-cigarettes compared to smoked tobacco, so were certainly more inclined to try the new product from the makers of Marlboro on sale in tobacconists shops